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Anyone in online business would tell you that it is a survival of the fittest. That means that your site requires being well visible so that it can attract as many clients as possible. Link popularity is the best way to increase the number of clients you have. A lot of people have tried building link popularity on their own and ended up messing up. This is because of doing it the wrong way.
To avoid messing up, you can use directory submissions service to have it done in the right way. The directories are composed of experts who can help in increasing your popularity the right way which the search robots want.
One way in which directories will help in building link popularity is through submitting your URL to the right niches. The experts will help in getting sites that are dealing with related contents as your site. For instance, it you are a dog trainer, your links should not be placed in an insurance site since these sites are dealing with unrelated contents. The search robots will not penalize you for breaking the set code of rules.
So here it is; I pay someone to build me a screensaver or branded toolbar and then submit it to the free software directories for me of which there are very many. Doesn’t sound very exciting does it? Let me tell you why it is exciting and why you should consider using it.
So, basically you have the software built which is probably the easiest part and takes no time at all to do. You then have a thing called a “pad file” built by the same person. This pad file contains all the information about you and your software, including your URL which is the important bit. The pad file is then submitted to the free software directories.
The reason this method works so well is that the search engines look for the age of a site and the content therein as part of the importance they attach to links from the site. The vast majority of the software directories that will be listing your soft�ware have been around for a very long time because software has been around the internet from the start. In the eyes of search engines that makes them authority sites and you will rarely find them with a page rank of less than PR4 and usually they rank from PR5 with quite a few sitting at PR6+.
Most importantly these sites want your software and to get your software they will provide a link back to your site. So you can have literally hundreds of links from high page rank “authority” sites pointing at your website.
That is it for my 2 important rules for developing link popularity. Just adhere to these link building rules on a daily basis and you’ll see great traffic improvements in 3 months time.
A key rule is to try and continually build your link popularity until Google lists at least 100 links pointing to your website. This is a small rule of thumb for us SEO marketers. Any website with 100 link partners listed in Google is known to pull some pretty decent traffic.