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With the rapid pace of internet boom, scopes and opportunities in online trade and ecommerce has increased leaps and bounds. Today, online trade and ecommerce is a flourishing industry, not only nationally but also globally. Hence, in order to drive the operations smooth and ensure proper revenue generation and customer retention, online traders today require efficient ecommerce solutions addressing the various business needs and demands.
Making the most of an eCommerce SolutionWhen the market is filled with and applications, it is essential to understand and analyze the ways to gain maximum advantage from it. The most important thing to take note here is the versions that are in use and whether they are upgraded to suit your organization requirements. In addition, entrepreneurs need to look into the fact whether the solutions are offering the standard as well as the value added benefits. Once this basic groundwork is done, then you can certify if the solution chosen is apt for your organization or not.
Whether it is purchasing something for ourselves or sending across a gift to a distant friend, acquaintance or relative, most of us resort to online shopping. The main reason for this is the set of benefits that one experiences. Firstly, you can shop from these portals anytime of the day and from anywhere. You can be at home taking care of your household chores or in office preparing for a presentation, all you need is the internet and a computer, to shop online. Everything happens with the “click” of the mouse. Secondly, since you can shop from anywhere, anytime you need not travel down to the shopping mall, facing the mob and traffic congestion on your way. Hence, you save a few bucks as well. Finally, while you are shopping online you can compare prices of one website with the other, in minutes. Whereas, if you had to do the same thing in a shopping mall, it would become tedious and time consuming roaming from one shop to the other.
Online shopping sites in India presents you with a plethora of goods and products. Browse into any top online shopping portal and you will find various sections such as electronics, gadgets, computer peripherals, attire, beauty products, health care and child care products, lifestyle and interior décor, decoratives, jewelry, cosmetics, accessories for men and women, kids wear, consumer durable and household appliances, chocolates, paintings, gift vouchers, gift articles and many others. As you browse, the WebPages display all the necessary details about the product and its price. If you have any query, you can dial in the 24 x 7-customer care number for further assistance on the product, billing, and delivery or for any other purposes.
Social Networking sites are a key target for online advertising, as SNS users say peers and colleagues hold more influence over their purchases than any other source of information. Furthermore, Compete, Inc. reports that SNS users spend nearly 25% of their disposable income on online purchases. The recent boom in online advertising has also provided social networking sites a way to convert website traffic into dollars without charging members a subscription fee. The advent of Google’s AdWords advertising program has been an especial boon, as it allows sites to place keyword based ads alongside content like users profiles. “Networking sites provide some of the most powerful word?of?mouth?marketing opportunities there have ever been,” says Nancy Costopulos, Chief Marketing Officer at the American Marketing Association. “It’s past the fad zone and into the reality zone.”
Another survey by AMA found that 47% of consumers said they would use social networks to discuss and find holiday gift ideas; 29% would buy products through those sites; 51% would look for discounts on social networks; 51% would download coupons; and 18% would read or write product reviews.
According to online marketing firm The ClickZ Network, “‘Brand Advocates’ spread opinions via word of mouth, as well as over social networks, instant messaging, chat, photo sites and blogging. Such advocates have at least a two?to?one rate of converting an actual friend or family member to buy the same exact product or brand they support, according to the report.” E?Consultancy’s Social Commerce Report 2007 found that 67% of online retailers say that a social networking strategy is a medium?to?high priority for investment.
A recent study commissioned by social networking giant MySpace reported that business?to?consumer messaging could create considerable value when combined with consumer?to?consumer messaging. Following up on this study, MySpace recently introduced a hyper targeting program that allows advertisers to pick “enthusiast” audiences from ten categories of interests: music, movies, personal finance, gaming, consumer electronics, sports, travel, auto, fashion and fitness. Similarly, Facebook allows “endorsements” on its site and encourages members to subscribe to brands. Forrester Research observes, “As these ‘Fan?Sumers’ share their affinities, brands can advertise using trusted social relationships.
