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Cutting Corners on SEO? Google Is Stepping Up Enforcement of Its Policies
SEO and SEM is always a game of cat and mouse with the big search engines. Professionals in the industry are always trying to determine the strategies that can help them place a website at the top of the rankings and deliver more traffic and business. While the vast majority of SEO and SEM professionals are considered “white hat” using tools and strategies that are ethically sound and that conform to the major search engines quality guidelines and policies, there are individuals that do cut corners and to some extent use whatever means necessary to rig the game against the search engines in their favor (we’ll call this black hat).
A couple of months ago, Matt Cutts of Google at PubCon 2010 conference stated that Google will be more aggressively going after those individuals that use “black hat” strategies which are against Google policies- including cloaking techniques and black hat linking techniques.
Three Things to Be Mindful OfGoogle has been sending out emails to webmasters that are having their sites removed from their rankings regarding both unnatural link building and cloaking.
In addition to the two above black hat strategies of link building and cloaking, one other strategy that Google is definitely paying attention to also is plagiarism- or in many cases duplicate content. This is why for those that are considering these types of strategies or currently employing them, it’s a good idea now to avoid them.
Avoiding CloakingUnlike the other two strategies, it is fairly easy to avoid cloaking. You won’t find usually anyone cloaking unless they want to- where as link building and duplicate content are much easier for both webmasters to make honest mistakes and for search engines to false positively identify your site for black hat strategies. Google defines a doorway page as: “Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.
If you are going to ask different internet marketers on the most effective SEO Google Marketing strategy, you will receive numerous and different answers. The same thing will happen if you search online and look for articles pertaining to the best marketing strategy for your website. The truth is, there is a number of ways on how website developers and owners can market their site. The strategy on the other hand can greatly vary on a case to case basis. These strategies are not meant to tailor-fit every website that is out there. This means that there are certain strategies that will work best on a site, can give average results on another site, and may not be a big help to your online business.
This is why there is a huge number of different SEO Google Marketing specialists offering their services to everyone. You can find a lot of them from the internet, and by letting them help you market your website; you can get an online business that makes sales and is visible in search engines in return. These specialists are the ones responsible for helping you target specific keywords, increase your brand and your website�s exposure to potential clients, and work on a lot more strategies to help you market your entire business over the World Wide Web and eventually beat all of your competitors.
Make sure that when choosing an SEO Google marketing specialist, the person or the company that you will choose has extensive experience and is knowledgeable enough to help you with your business� needs. You need someone who can understand what your needs are, values your time and your money at the same time. Most often, consultants can be easily reached online either by chat or by e-mail.
Write-up by Martin Lukac
