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Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand authority and site ranking.
This is done by building link partnerships, creating links from directories, blogs and social networks. You may find yourself asking the question �why do I need to do this?�, but your ability to be found online is achieved largely through links from one web page to another. These days links even take the form of Likes, Tweets, and Follows, terms which may be familiar if you are an avid Facebook or Twitter fan. Being successful may involve an element of breaking out from your comfort zone to get noticed.
Getting your site optimised can be time consuming and more often than not you won’t see the results of the work until a few weeks, if not months later. A site that ranks well is the outcome of planning and lots of effort with very few shortcuts. You have to make good decisions early on in the process to gain a good amount of momentum. Similarly, incorporating social media into the public eye of your business is a long process that will take time to reach its potential. Success in social media relies on co-operation and engagement with your clients and prospective customers and sometimes even your competitors.
Where do I begin?Building LinksInbound links are necessary if you want high ranking in the search engine listings.Search engines view links to web sites as a vote in favour of its importance. If highly ranked popular sites link to your site, then search engines will view your site in a much higher regard. In other words, the more trustworthy a site, the more powerful and valuable their link seem to search engines. If they link to your site, then search engines think your site also holds part of that trust. The reliability of a site is gauged in many ways, but the most common is probably the Google PageRank (PR). This is a standard 1 to 10 scale, with 10 being for sites that have achieved the highest rank and most authority. Examples of which are Facebook, Google Search, CNN.com and The White House.
Diverse social media portals are extremely popular these days. You probably don’t have the time to use them all or even most of them. However, it does help your promotional efforts to use some of them on a regular basis.
Again, you can promote your writing through your social media accounts. An example is the content you submitted to a quality content distribution service.
Once they distribute your articles you can promote them through your social networking accounts. You do this via the user-friendly links from your author account that you have with the service.<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/WaP1q-m-SYg” frameborder=”0″ allowfullscreen></iframe>
As you engage in good discussions on social media sites, you can promote your business and articles. Only do this as a way to offer good advice and resources to others. Your goal is to help them secure the quality information they desire.
There’s nothing wrong with attaching your website or article link in a discussion. This is as an addendum to the quality comments you already put forth.
If you expound like a blatant commercial on a social media site you get the “spammer” label. It’s a signal to others to avoid you.
Be respectful, helpful, and full of useful information on social media sites. Engage in intelligent conversation with the needs of others in mind. It’s the way to build a good reputation and credibility as an online marketer.
Use article distribution with article marketing automation, blogs, and social media to grow your business faster. This multi-pronged approach, along with other strategies garners traffic for your website. Once that pre-sold traffic arrives, you can further the selling process and grow your income accordingly.
