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An SEO strategy is usually referred to as being white, black, or grey- depending upon what search engine optimization practices and techniques are being used. In general, black hat SEO utilizes techniques that are unethical and normally in violation of a search engine�s policies. White hat SEO makes use of well-established practices that are in-line with policies created by the search engines. Grey hat SEO is�well, a grey area. Grey hat SEO may make use of both white hat and black hat techniques, or it may utilize practices that are questionable enough to not easily be classified as either. Whatever the case may be, white hat techniques are considered the safest and most legitimate tactics- although not every SEO expert or web developer agrees.
Many SEO consultants believe that it is wrong for search engines to dictate how websites should be constructed and managed. In fact, most black hat techniques were at one time considered legitimate, causing great difficulties for SEO�s who have been in the industry for a long period of time. However, search engines are actually not dictating anything- in most cases, they�re really saying: �in order to compile fair and accurate information and rate it accordingly, we use the following criteria�� Whether a business chooses to cater to that criterion is essentially up to them. However, eventually the search engines will discover black hat and even grey hat SEO techniques in action and offending websites will be penalized or even banned.
Internet marketers try to use their targeted keywords as many times possible to make it more “attention-grabbing” to search engine spiders. There are several ways for an online marketer to raise the keyword count in their content. Firstly, they can just insert the words every time there’s an opening, regardless of how it affects the quality of their content. Secondly, they can also try using hidden text: the words are invisible to the human eye – consider using white font color in a white background – but they’re nonetheless recognizable to search engine spiders and as far as black hat SEO users are concerned, that’s all that matters.
Doorway or Gateway Pages
These are very simple and poorly designed web pages that act as doorways or gateways to another but just as poorly designed web page. Doorway pages often contain a link you’re asked to click if you wish to obtain more information about a given topic. Clicking on the link, however, will lead you to a useless page, but as far as black hat SEO marketers are concerned, they’ve done their job because they’ve got you to visit and search engine spiders will count that in their favor.
It basically breaks down like this: White hat SEO focuses on marketing and the text on a site, updating with keyword rich, informative articles that benefit their clients and build a solid following over time. Black hat SEO focuses on technology and IT tricks to get a ton of traffic right away.
The important thing to consider is what your goal is. Do you want high traffic or do you want high sales? With black hat SEO, you may get immediate results as far as visitors to your site but do these visitors want to buy what you have to offer? If not, who cares if they end up on your site? White hat SEO is more interested in targeted traffic, attracting the kind of visitors to your site who are actually looking for you and are ready to buy your products or services. Over time, your traffic and sales rise together as you build up a following through word of mouth and repeat customers.
So what’s all the fuss about? Mostly, the rules. White hat SEO follows them meticulously. Black hat SEO follows the numbers instead. Those who take the time to research and follow the rules are irritated by those who achieve high search engine rankings without taking the same pains. However, black hat SEO proponents point out that search engine requests are hardly laws and therefore doing what they like is far from illegal. It’s in this discussion that the white hat and black hat merge to become a grey hat.
It is harmful and indeed a big fraud with the entire online industry if you opt for black hat SEO. Choosing white hat SEO will keep you away from all kinds of blunders and mishaps that readily happen if search engines get to know about your illegal strategies. You cannot survive online for a very long time as security checks have become really fragile and can catch you anytime. While white hat SEO gives you peace and comfort. You will see that by integrating Google SEO algorithms and keeping yourself updated with the trend, you can do wonders and this will easily bring your site on the top ranked pages very soon.
White hat SEO includes bidding for keywords and using them to enhance your web presence. Article marketing is another way to go about it. Similarly, pay per click ads can help building good amount of web traffic towards your site. Using white hat SEO helps in gaining the trust of customers.
White hat SEO is meant to promote the legal, natural and gradual side of SEO marketing. Unethical ways may take you to top rankings faster yet they will pull you down with the same speed if you keep using the black hat SEO techniques. In many countries, there are rules and regulations issued by national telecommunication authorities, so is the case with Canada. If you are in Canada, you would know how important it is to optimize your pages as per white hat SEO Canada rules and regulations issued by concerned authorities. This will not only help you flourish a big business in this big country, but also you will never be found guilty of doing something unethical.
All reputed SEO specialists and SEO firms in Canada believe on following the rules and provide white hat SEO services. A quick search on the internet would provide you some excellent white hat SEO firms in Canada.